19 May 2026 — First Edition
Manifesto
Rarissima is a community of enthusiasts who share an understanding of the moment that made a car real: the passage that turned an idea into a shape, that gave it the engine note with an impedance that clings to the heart and rips it away when you turn the key, that made it unique in the imagination.
The magic happens through cars, watches, food, music. But especially — driving.
The Event
The central moment of RARISSIMA will remain a closed-door experience, with no media invited and the community encouraged to live the moment rather than post it.
No crowds, no spectators — only those who belong.
The Venue
The main building is a composition of interlocking boxes — contemporary volumes layered one upon another — magical boxes that house art, cuisine, cars, visions: an architecture designed to welcome culture.
Between botanical greenhouses, gardens with centennial olive trees, monumental sculptures, and contemporary works, aesthetics are part of the experience. Curation, attention to detail, the pursuit of understated beauty. For those who know how to choose and want to understand the best — without having to shout it.
Jointly Created With
San Cesario sul Panaro, Modena
Where art and science converge into hypercars that defy categorization. Each Pagani is a sculpture born from carbon fibre and obsession — built not for the many, but for those who understand that a car can be a masterpiece.
Milan, since 1919
The mission is to make the cars that arrive at the historic headquarters truly rare — where Andrea Zagato, nephew of founder Ugo, is active. A culture rooted in "subtraction" — lightening rather than adding.
19 examples, rare by definition
Transforming the 1990s Lamborghini Diablo into a modern supercar. Only 0.65% of the original Diablos will become an Eccentrica — each different, each customized, each untameable.
Valfenera d'Asti, Piedmont
An Italian manufacturer dedicated to fulfilling the dreams of the purest automotive enthusiasts. Drawing on 25 years of carbon fiber expertise, they have transformed a 1960s-inspired vision into a V8-powered, naturally aspirated, and emotion-driven icon. Through strictly limited annual production, Automobili Mignatta delivers a bespoke experience with a handcrafted barchetta.
Venice, Italy
Reimagining the sacred silhouette of the Alfa Romeo Giulia GT as a ground-up carbon fibre supercar — available in both electric and twin-turbo V6. Only 10% of the original remains. The other 90% is pure vision.
Modena, Italy
An exclusive atelier in the heart of Motor Valley, where bespoke vehicles are completely assembled by hand. Italian artisan experience meets cutting-edge engineering — pure, sober, elegant.
Collectors, visionaries, and accomplices who don't just own rare cars — they drive them, argue about them, and occasionally let you sit in them.
Érik Comas
Nissan R390 GT1
Maurizio De Angelis
Car to be announced
Luigi Milini
Lancia Aurelia B52 Vignale ex Gina Lollobrigida
The Team
Founder & Custodian of Rolling Rarities
Paolo Milini
Keeper of rare rides that mash up history, eye‑candy and high‑end mechanics. Entrepreneur and founder of The Box with his family, they turned a space into a creative hub where design, culture and innovation casually bump elbows. The vision? Reclaim heritage — both the shiny and the intangible — by crafting experiences that bridge past and future, community and commerce.
Head of Mechanical Mysteries
Laura Kukuk
At just 30 years of age, she's a member of the jury of the prestigious Concorso d'Eleganza competition, and her expertise in classic cars is in high demand the world over. Engineer Laura Kukuk marches to the beat of her own drum in the traditional automotive scene.
Storyteller for Overpriced Metal
Irene Saderini
She sells creative ideas without selling her soul — and she's been doing it for over 15 years. She builds partnerships between premium brands and editorial content in motorsport, luxury and entertainment. Not the kind where a logo appears in the bottom-right corner and everyone pretends it works. She has produced and hosted TV formats across F1 and MotoGP, and a documentary selected for the Venice Film Festival.
In Partnership With
Your weekend doesn't have to end here. Our friends at Lugano Elegance are expecting you — just a short drive away, a few days later.
Discover Lugano ElegancePrincipal Partner
In Collaboration With
With Gratitude